la presse +
A True Success Story
La Presse+ is a free-subscription digital tablet edition launched in April 2013 by La Presse (a French-language daily). The app delivers the most comprehensive news and information from Quebec's largest newsroom.
Interactive and Immersive News Experience
With a large team of UX specialists and digital designers, La Presse+ was built in hopes of replacing the La Presse paper edition. The biggest challenge: transferring a daily paper experience on a tablet. One of the main objectives was also to reach younger users and convert traditional readers to a new medium. Today, the paper edition has been totally replaced by the tablet edition, with success.
La Presse+ has now redefined the way information is brought to the user. The design has made it easier to discover a variety of content with interactive images, videos, photo galleries and much more.
More about La Presse+
Interactive Design - Jean-Patrick Sens, Pascale Charbonneau, Anise Lamontagne, Ana Cano, Odile Ducout
UX - Vicky Poirier, Alexis Da Silva
Art Direction - Jean-François Larouche
Creative Direction - Benoit Giguère
Agency - Nuglif
Client - La Presse
Video - Cossette Montreal