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La Presse+

La Presse+, its free-subscription digital tablet edition launched in April 2013 by La Presse (a French-language daily). 

 

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A True Success Story

La Presse+ is a free-subscription digital tablet edition launched in April 2013 by La Presse (a French-language daily). The app delivers the most comprehensive news and information from Quebec's largest newsroom. 

 
 
 

Interactive and  Immersive News Experience  

With a large team of UX specialists and digital designers, La Presse+ was built in hopes of replacing the La Presse paper edition. The biggest challenge: transferring a daily paper experience on a tablet. One of the main objectives was also to reach younger users and convert traditional readers to a new medium.  Today, the paper edition has been totally replaced by the tablet edition, with success.

 
 
 

 

Customized Content

La Presse+ has now redefined the way information is brought to the user. The design has made it easier to discover a variety of content with interactive images, videos, photo galleries and much more. 

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More about La Presse+
lapresseplus.ca

Interactive Design - Jean-Patrick Sens, Pascale Charbonneau, Anise Lamontagne, Ana Cano, Odile Ducout
UX - Vicky Poirier, Alexis Da Silva
Art Direction - Jean-François Larouche
Creative Direction - Benoit Giguère
Agency - Nuglif
Client - La Presse
Video - Cossette Montreal